E-commerce The Basics

Customised e-commerce systems are one of our core strengths at Friday Media. We offer an extensive range of options to provide you with a unique and compelling online retail presence.

Even the simplest e-commerce systems consist of five key elements:

1. Product catalogue is a representation of your products or services allowing online shoppers to browse and compare
2. Shopping cart allows customers to save or ‘set aside’ items for purchase
3. Membership manager records purchase and delivery details for each shopper, creating a valuable future marketing database
4. Order manager manages the order process and provides information to the payment gateway
5. Payment gateway processes the payment and notifies the order manager of the success or failure of each transaction

At Friday Media we do not sell off-the shelf solutions. Each of our e-commerce modules is fully customisable, enabling us to better meet your specific online business requirements.