Sussex Taps - www.sussextaps.com.au
Sussex Taps is an Australian owned company established in 1995 whom designs, manufactures, distributes and supplies solid brass tap ware and bathroom accessories. They proudly support major national developments alongside small local projects.
Friday Media was approached by one of our Branding partners Fresh, www.freshbrand.com.au to assist in a rebranding of Sussex. Friday’s role was to supply a cutting-edge, interactive and product-focused website back-end, supplementing an overall marketing campaign to better promote Sussex Taps and their products. The new website was designed to reduce the sales cycle by educating the general public and potential suppliers about the product range, and delivering catalogues and information in a unique and engaging fashion.
The main objectives of the website rebranding were:
- Captivate and engage the user to encourage product browsing
- Enable a potential customer to easily browse, compare and view products
- Allow backend management of product suppliers
- Enable fine-grained control of products through the backend
- Providing potential customers with a way to store a list of favourite products
- Empowering users to discover where they can buy locally
Using innovative techniques and some technical ingenuity, Friday Media delivered on these objectives with the following solutions:
- Coding a stunning user interface with high-end effects
- Displaying feature ranges and products to potential customers
- Backend tools to enable granular control over products, suppliers, and related items
- Comparison tools and interfaces for products
- Geo-location integration with Google Maps to show where products are located by post code
- Wish list functionality for users to add their favourite products
- A unique interface for users to browse products by categories, and to further refine their search by product applications or even design ranges.
- PDF Store for users to download any application documentation attached to products
- Send to Friend functionality, enabling free promotion of products via email links which are traceable in the CMS backend.